We've outlined some of the best tools for SEO on our Blog

We've outlined some of the best tools for SEO on our Blog. Here's a snippet:

Web Developer extension
It is also important to have an idea of which keywords your competitors are using. Perhaps they have a better set of keywords, or maybe they don’t have an SEO campaign at all! To find out which keywords they are using, I suggest installing the “Web Developer” Firefox or Chrome extension.

After installing the “Web Developer” extension, browse to your competitor’s website, click on the icon and select the “Information” tab, then click on “View Meta Tag information”.

Next, build a table with the keywords of your competitors, and include the meta tag description. I’ve created a sample table which you can use to note down your competitors’ keywords.

If your competitor´s website does not have keywords in their meta tags, read through their content and see which words they are using frequently. These will probably be the keywords they are targeting.

Google's Keyword Planner
Now that you have a wide selection of keywords, including your own and your competitors’, it’s time to figure out which are the most useful for your business.

In the spreadsheet above you will find two sheets: the first (YKW), is the bundle of your keywords sorted by category; the second, is the list of your competitor’s keywords. In this tab there are two columns for each competitor: the first shows the list of keywords they are using, and the second shows the number of queries for each word in the last 12 months. How can you find this valuable information?  Use Google’s awesome “keyword planner” feature and input a list of your keywords in the “Search ideas for keywords Ads Groups” section. 

Click on the “chart” icon and you will see how many times the keywords were searched for every month in the past 12 months. You will also see the most popular period for searches related to your business. By now, you only need to know the average queries per month, which in this case is 90. Do the same with your other words.

Enjoy!