Asus' new Intel-powered phones

Leon Yu, Asus Regional Director in the Middle East, told Emirates 24|7 that the most important factor is the pricing strategy.

The ZenFone 5 is priced at Dh899, while the six-inch device is priced at Dh1,099.

The highlight of the ZenFone is the new PixelMaster, a camera technology that can take pictures in very low light conditions.

“Take the phone into a dark room with almost no light and you can still come out with a close up image of any object inside the room,” said Yu.

The devices come in five different colour options.

VIA