ASUS' First Android Wear Smartwatch Gets Teased

ASUS is known for its slogan “In search of the incredible,” and in a few weeks the magic is going to strike again at IFA. 

To keep all eyes on them, ASUS has posted a teaser on Facebook and Twitter employing the services of Lebanese artist, poet, and writer Khalil Gibran to drive the point home. In a mysterious, metaphoric way of course.

The teaser goes like this: “Time has been transformed and we have changed.” Naturally, we’re also shown a darkened picture of the smartwatch that looks like it’s covering a shining star or the sun itself.

Fans have high hopes for the upcoming smartwatch, which has been called a “hero product.” That’s because, according to sources familiar with the matter, the device will sell for a lot less, compared to the existing Android Wear products available on the market.

It appears that the ASUS watch could be sold with priceranges between $99 / €73 and $149 / €109. That’s quite a price cut, considering that the LG G Watch can be yours for $229 / €167, while the Samsung Gear Live will be sold for $199 / €145.

Since a lot of people have been complaining about how expensive a smartwatch is, ASUS’ new effort might be met with a lot of interest in some circles.

But pricing alone won’t help the company win the mighty smartwatch battle. For example, HP is working on a luxury smartwatch that will be developed in partnership with a designer, so we hope ASUS thought about a similar clever trick.

Judging by the teaser image, we think it’s safe to say that the company is going to roll out another smartwatch with a square design. So, for the time being, the beautiful round Moto 360 will remain the only product adopting this form factor.

This is as good a place as any to remind you that ASUS won’t be the only company launching a smartwatch at IFA.

Even if it rolled out an Android Wear smartwatch just two months ago, LG is ready to unleash its second smartwatch product at the same event. 
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